Co-ordinated shoppable event. 8 local vendors. Direct invitations to local Columbus bloggers and influencers - (curated list and implemented invitations). Managed event on Facebook. Eventbrite, and Instagram. Directed graphic design team for promo content. Organized space to ensure photo space for social media photo opportunities.
Directed graphic design team for visual creation of collaboration, implemented content and affiliate links across all platforms.
Curated Instagram according to branding - light pink. Strategy of using other artists in combination with our writerś quotes to increase reach, and visual appeal.
Strategized featured story categories and directed design team on digital illustrations. Also directed design team on updated logo and implemented across all social platforms.
Conceptualized a re-occuring caption sequence, featuring a quote from our writerś 1-2 times per week. Directed design team on visuals, chose quotes, overlayed text, and implemented sequence across all platforms.
Collaborated with local businesses on giveaway contest - strategized the contest rules, created the designs, and implemented giveaway on social platforms.
Directed graphic design team on Instagram story templates - overlayed daily article texts and implemented.